Responsibilities

• Lead the evolution and execution of a unified, premium KIPP NYC visual identity across all marketing and communications materials
• Develop and maintain brand guidelines that balance regional consistency with school-level authenticity and flexibility
• Ensure all creative work reflects KIPP NYC's mission, values, and commitment to educational equity
• Serve as the internal creative lead and primary point of contact for external creative and media agency partners
• Provide strategic creative direction and actionable feedback to ensure agency deliverables align with KIPP NYC brand standards and organizational goals
• Lead creative development for student recruitment, staff recruitment, enrollment, fundraising, and regional awareness campaigns
• Oversee the creation of high-impact, multi-channel marketing assets, including: Social media campaigns, Video storytelling, Out-of-home (OOH) advertising, Transit campaigns, Digital advertising, Print collateral, Event branding and experiential materials
• Ensure creative assets are optimized for platform performance, audience engagement, and brand consistency
• Design scalable "grassroots" templates and tools that support school-based outreach and recruitment efforts
• Partner with school communities and regional teams to identify and elevate authentic stories that highlight the excellence, joy, and diversity of KIPP NYC students, families, alumni, and staff

Requirements

• 5-7 years of experience in art direction, creative leadership, or brand design roles
• Experience working within a creative agency, mission-driven organization, consumer-facing brand, or high-growth environment
• Proven experience managing creative campaigns from concept through execution across multiple platforms
• Strong portfolio demonstrating high-quality visual storytelling, campaign execution, and creative leadership
• Deep understanding of social-first creative, digital marketing trends, and audience engagement strategies
• Experience developing creative for NYC-based campaigns, including hyperlocal and multicultural audiences
• Expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
• Experience collaborating with photographers, videographers, editors, and production teams
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Excellent communication and stakeholder management skills

Preferred

• Fluency in Spanish strongly preferred
• Experience creating culturally responsive or multilingual campaigns preferred
• Knowledge of education, nonprofit, or community-centered organizations is a plus