Creative Art Director, Marketing & Communications

New York City, NY (Hybrid)

$115K/yr – $144K/yrSenior LevelFull time

Posted 22 hrs ago

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Job Summary

Own and lead KIPP NYC’s brand strategy and creative direction across campaigns, ensuring authentic storytelling, multi-channel execution, and scalable school-based tools.

  • Drive unified visual identity and brand guidelines across marketing materials
  • Oversee recruitment, enrollment, fundraising, and regional awareness campaigns with strategic creative direction

Job Description

Responsibilities

  • Brand Leadership & Creative Direction
  • Lead the evolution and execution of a unified, premium KIPP NYC visual identity across all marketing and communications materials
  • Develop and maintain brand guidelines that balance regional consistency with school-level authenticity and flexibility
  • Ensure all creative work reflects KIPP NYC’s mission, values, and commitment to educational equity
  • Serve as the internal creative lead and primary point of contact for external creative and media agency partners
  • Provide strategic creative direction and actionable feedback to ensure agency deliverables align with KIPP NYC brand standards and organizational goals
  • Campaign Strategy & Execution
  • Lead creative development for student recruitment, staff recruitment, enrollment, fundraising, and regional awareness campaigns
  • Oversee the creation of high-impact, multi-channel marketing assets, including:
  • Social media campaigns

Requirements

  • 5–7 years of experience in art direction, creative leadership, or brand design roles
  • Experience working within a creative agency, mission-driven organization, consumer-facing brand, or high-growth environment
  • Proven experience managing creative campaigns from concept through execution across multiple platforms
  • Strong portfolio demonstrating high-quality visual storytelling, campaign execution, and creative leadership
  • Deep understanding of social-first creative, digital marketing trends, and audience engagement strategies
  • Experience developing creative for NYC-based campaigns, including hyperlocal and multicultural audiences
  • Expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
  • Experience collaborating with photographers, videographers, editors, and production teams
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
  • Excellent communication and stakeholder management skills

Preferred

  • Fluency in Spanish strongly preferred
  • Experience creating culturally responsive or multilingual campaigns preferred
  • Knowledge of education, nonprofit, or community-centered organizations is a plus

Benefits

  • Robust benefits that include medical, dental, and vision.
  • 403(b) retirement plan with a 50% match after 6 months.
  • Generous Time-Off aligned with the school calendar
  • Up to 12 weeks of 100% parental leave.
  • Bright Horizon Back-up Child and Elder care.
  • Employer-paid Life Insurance and Short-term / Long-term disability.
  • Employee incentives include an 8-week paid Sabbatical after 10 years, annual professional development funds, and tuition reimbursement.
KIPP NYC logo

KIPP NYC

Founded in 1995, KIPP NYC operates 18 schools in the Bronx, Brooklyn, and Manhattan, and supports alumni through its signature KIPP Forward program, as part of the national network of KIPP Public Schools.Our Mission: Together with families and communities, we create joyful, academically excellent schools that prepare students with the skills and confidence to pursue the paths they choose—college, career, and beyond—so they can lead fulfilling lives and build a more just world.Along with engaging and challenging academics, we offer world-class co-curriculars and arts courses in an emotionally nurturing and physically safe environment where we foster positive relationships within our school communities.Starting in kindergarten, we make a 20-year commitment to support our students in choosing and preparing for the educational and career paths that fit their goals and sense of purpose.In addition to healthy minds, we also provide our students with nutritious meals and mental health services, and we follow protocols that have been effective at ensuring a safe in-person school experience. We examine our identities as members of the KIPP NYC community, understanding the students we educate, partnering with families to provide them a voice in our schools, scrutinizing our policies and procedures, and holding meaningful conversations about race, power, and privilege.Learn more about career opportunities and enrollment: www.kippnyc.org

Founded in 1995
New York, New York, USA
1K employees

Traffic Signals

Monthly Visitors
18.6K
Traffic Source Mix
Search
52.3%
Direct
38.8%
Referral
4.3%
Social
3.5%
Paid
1%

Headcount Trend

Current headcount: ~1K

Marketing Team

Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

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