Responsibilities

• Own end-to-end activation of bespoke partner programs, coordinating partners across Sales, GTM, TRL Creative Strategy, Product, Marketing, and Fetch Creator Club from commercial handoff through launch.
• Serve as the creative activation manager for advertising partners, resolving issues without escalation while ensuring every program is delivered with excellence and aligned to partner commitments.
• Proactively identify execution risks and drive cross-functional alignment to keep complex partner programs moving forward.
• Acts as a trusted partner to cross-functional stakeholders, leading execution timelines and communication across multiple concurrent campaigns and programs.
• Partner with the Fetch Creator Club team to activate creator-led commercial campaigns and integrate creator workstreams into broader partner programs
• Build and maintain scalable activation playbooks, templates, and workflows that improve consistency across programs and support long-term execution.
• Evaluate activation feasibility for custom partner campaigns or programs and translate sold concepts into executable activation plans.
• Align activation requirements, production needs, and delivery plans with partner objectives while ensuring alignment to strategy and brand standards.
• Lead activation intake and requirements gathering across Sales, GTM, Product, Creative Strategy, and TRL to establish clear ownership before execution begins.
• Define activation scope, milestones, and timelines that support successful campaign delivery and clear cross-functional ownership.

Requirements

• 5+ years of experience in creative program management, production, or project management supporting a revenue-driving advertising, partnerships, or go-to-market organization.
• Proven experience leading complex programs or campaigns end-to-end, ideally involving both pre-sale strategy and post-sale execution.
• Strong communication, presentation, and stakeholder management skills; comfortable building decks, shaping partner-facing narratives, leading partner discussions, and aligning cross-functional teams.
• Experience leading multi-channel campaign activation across product, creator, social, email, push, and other digital marketing channels.
• Thrives in a fast-paced, high-growth environment and enjoys building new processes, creating structure from ambiguity, and continuously improving how teams work.