Responsibilities

• Creative Strategy and Direction - Oversee and guide the creative strategy for assigned client TikTok accounts, incorporating client marketing initiatives, TikTok trends, and insights from the Amie Growth team - Collaborate with the Growth team to identify successful performance-related strategies and integrate them into organic content - Conduct platform research to identify high-performing content strategies within client categories and among competitors Content Management and Production - Assign and brief creators on a weekly and monthly basis to deliver scoped TikTok content aligned with strategy - Process, edit, and deliver all creator-submitted content - Film and produce original TikTok content on a weekly and monthly basis - Attend founder shoots and brand events to capture and edit engaging content Posting and Scheduling - Manage daily account posting, including writing captions and scheduling content - Optimize posting strategy based on client initiatives, TikTok trends, and paid ads data Trend Research - Quickly identify and execute on TikTok trends that align with client brand and objectives - Stay on top of competitor and category activity to inform content direction Client Communication and Collaboration - Meet regularly with clients to understand marketing initiatives, brand voice, and goals - Lead creative brainstorming sessions with clients to explore future opportunities - Manage client-facing platforms like Airtable and Google Drive to deliver scoped content Analytics and Reporting - Prepare monthly organic performance reports to inform and refine strategy

Requirements

• Required : Skilled in conceptualizing, filming, and producing high-quality TikTok UGC content
• Required : Comfortable in client-facing roles with strong communication skills (i.e. written, verbal, and presentation)
• Required : Exceptional ability to manage multiple brand accounts and campaigns at once
• Required : Ability to travel as needed
• Highly organized, dependable, and detail-oriented
• Independent, self-sufficient, and a strategic thinker with a proactive mindset
• Demonstrates initiative and an entrepreneurial approach to problem-solving
• Thrives in collaborative, fast-paced environments

Preferred

• Prior experience in beauty or social media is preferred

Benefits

• Growth opportunities at Amie
• Flexible PTO and paid holiday closure (4 weeks total, plus federal holidays)
• Paid sick leave
• 401k with 100% match on the first 3% and 50% match on the next 2%
• Medical, dental and vision insurance
• Fully remote work environment