Responsibilities

• Build and maintain strong relationships with assigned business partners, serving as their primary EDM contact and trusted advisor.
• Develop a deep understanding of business objectives, customer experience goals, growth priorities, and strategic initiatives.
• Consult with stakeholders to identify opportunities where EDM capabilities should be leveraged to drive measurable business outcomes and customer value.
• Facilitate discussions to clarify needs, define desired outcomes, and align expectations regarding scope, priorities, timing, and delivery considerations.
• Foster collaboration across business and EDM teams to ensure alignment, transparency, and informed decision-making.
• Balance advocacy for business partner needs with stewardship of enterprise priorities, offering thoughtful challenge and alternative solutions when appropriate to drive the best overall outcome.
• Lead intake and discovery discussions to evaluate, document, and refine business requests and opportunities.
• Partner with EDM subject matter experts to facilitate and assess feasibility, define scope, estimate effort, and recommend solutions.
• Guide prioritization decisions by balancing business value, customer impact, strategic alignment, resource capacity, and competing demands.
• Partner with Business Planning and EDM leadership to translate approved priorities into actionable roadmaps and work plans.