Responsibilities

• Lead the cross-functional strategy and program for AEO, GAO, and AI-mediated discoverability.
• Collaborate cross-functionally to define frameworks for content, knowledge assets, and brand voice in AI contexts.
• Drive collaboration with multiple teams to translate AEO/GAO strategy into actionable programs and standards.
• Define AI-driven acquisition strategies leveraging AI search and AI-enabled channels across products and audiences.
• Partner to map and optimize AI-influenced acquisition journeys guiding prospects through NYL touchpoints.
• Partner with analytics and growth teams to measure AI search presence and attribution across AI touchpoints.
• Develop and maintain competitive intelligence on AI search representations for NYL and competitors.
• Distinguish credible AI optimization from hype, prioritizing sustainable content quality over short-term tactics.

Requirements

• Bachelor’s degree in Business, Marketing, Product Management, HCI, or related field; Master’s preferred.
• 10+ years in digital or product strategy with cross-functional program responsibility.
• 5+ years with AI/machine learning in strategy or product/consulting roles.
• Experience in financial services with regulatory knowledge across consumer protection domains.
• SEO/content strategy or digital discovery program experience; direct AI search/GEO/GAO experience preferred.
• Hands-on AI concept development and prototyping with design and tech teams.
• Ability to translate experience strategy into product requirements in a matrixed org.
• Proven ability to influence stakeholders with competing priorities without authority.
• Strong command of AI search, structured data, knowledge graphs, and LLM citation concepts.
• Fluency across AI domains relevant to marketing and experience strategy (generative AI, RAG, personalization).
• Hands-on with AI tools to develop concepts and competitive analyses using AI.
• Ability to bridge experience strategy and product management without losing fidelity.
• Envision future-state AI acquisition and marketing experiences beyond current optimization.
• Strong facilitation and cross-functional leadership; capable of structuring ambiguity into action.
• Excellent communication tailored to executive, business, and working-level audiences.
• Comfortable operating in ambiguity with a bias toward structured progress.

Preferred

• Experience developing novel strategy artifacts for emerging tech domains without established playbooks.
• AI-driven acquisition strategy or growth marketing in regulated industries.
• Familiarity with adtech/martech platforms, DXP, or content management ecosystems for AI delivery.
• Prior management consulting or advisory experience in financial services/insurance transformation.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Discover more about our comprehensive benefit options.
• At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. Learn more about our commitment to diversity and inclusion.
• Recognized as Fortune World’s Most Admired Companies, with a culture of giving and volunteerism via the NY Life Foundation. Foundation information.