Responsibilities

• The Coordinator is responsible for creating, scheduling, and managing content across all company social media platforms while maintaining consistent branding, messaging, graphics, and tone. They work closely with local C&ER managers, dealership leadership, and employees to capture engaging content including employee spotlights, customer testimonials, interviews, dealership events, promotions, and community involvement activities. The Coordinator ensures content remains personable, relevant, engaging, and reflective of the Long-Lewis culture and brand identity.
• The Coordinator utilizes AI tools, Canva, and other creative platforms to efficiently create graphics, marketing materials, promotional campaigns, captions, and social media content. They stay current with emerging AI technologies and digital marketing trends, leveraging automation and AI-assisted tools to improve content quality, efficiency, audience engagement, and brand consistency. The Coordinator also works with existing graphic libraries, OEM assets, and internal creative resources to customize and update materials as needed.
• The Coordinator assists in planning, coordinating, and producing high-quality video content for social media and marketing campaigns. They work with employees, customers, leadership teams, influencers, and third-party production companies to create engaging storytelling content that highlights company culture, customer experiences, dealership events, and community involvement. The Coordinator is comfortable appearing on camera when needed while also encouraging employee participation in content creation initiatives.
• The Coordinator attends dealership events, charitable initiatives, community partnerships, sponsorships, and employee volunteer activities to capture content and strengthen community relationships. They actively seek opportunities to increase community engagement through creative campaigns, partnerships, influencer collaborations, and event participation. The Coordinator helps ensure the company’s community involvement is visible, authentic, and aligned with the organization’s mission and values.
• The Coordinator monitors and reports on social media performance metrics including follower growth, engagement, reach, and social media-generated customer opportunities. They regularly meet with leadership teams to review analytics, discuss trends, answer questions, and collaborate on upcoming campaigns, content strategies, and engagement opportunities. The Coordinator also assists employees and sales staff who want to improve their social media presence and effectiveness while ensuring company-wide consistency in branding and messaging.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Media, or related field preferred
• Experience in social media management, digital marketing, content creation, or community relations
• Experience in utilizing AI tools and platforms to create, optimize, and manage social media content and marketing campaigns
• Experience integrating artificial intelligence into daily workflows for content creation, scheduling, analytics, and audience engagement
• Experience using AI-driven marketing strategies, automation tools, and AI-assisted content creation platforms to improve brand growth and performance
• Experience staying current with emerging AI technologies and applying them effectively to social media management, digital marketing, and audience development
• Excellent communication and interpersonal skills
• Proficient in social media platforms, video creation, graphic design, and content development
• Strong organizational and multitasking abilities
• Comfortable attending events, capturing content, and participating on camera as needed