Responsibilities

• Manage the Enchanted Parks corporate social media channels, including calendar planning, content concepts, editing, publishing, community management, and guest message response.
• Coordinate Enchanted Parks corporate social messaging with Corporate Marketing and PR to ensure consistent, timely communication across departments.
• Write creative briefs and coordinate cross-park content execution for shared campaigns, collaborative content, and special projects.
• Partner with agency resources as needed to support content production and campaign execution.
• Keep park teams on track to execute strategic plans and deliver consistent content through editorial planning, content feedback, and community management best practices.
• Review and approve park-submitted content against brand, tone, and quality standards across the portfolio.
• Analyze social content, channel performance, brand sentiment, earned media, and social listening data, preparing weekly reports and actionable recommendations for corporate and park teams.
• Provide social media subject-matter input into the agency RFP process as needed, such as reviewing vendor content samples or platform capabilities.
• Lead the 2027 Social Media Intern recruitment process, including recruitment materials, training programs, role expectations, interview process, and related needs.
• Own the monthly budget submissions for social media departmental expenses.

Requirements

• 2+ years of professional social media management and communications experience, ideally within the theme park industry or spanning multiple brands, locations, or properties
• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field
• Strong content judgment with a sharp editing pen; able to assess and give feedback on brand/tone fit quickly
• Comfortable managing community response and guest-facing communication in a fast-moving environment
• Organized and self-directed; able to manage multiple properties' content needs simultaneously
• Familiarity with content calendar/project management tools (Airtable experience a plus)
• Strong understanding of current social media trends and emerging platform best practices, with a creative eye for brand storytelling
• Experience managing social media content creators is a plus

Preferred

• Experience managing social media content creators is a plus
• Airtable experience a plus