Copywriter

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive thought leadership and long-form content for World Insurance Associates, shaping industry expertise and internal communications.

  • Develop thought leadership pieces and long-form content.
  • Must-have: 3–5 years of professional writing in insurance or financial services.
  • Standout: Cross-functional collaboration and RFP prep for P&C and Employee Benefits.

Job Description

Responsibilities

  • Develop thought leadership pieces that position the company as an industry expert and trusted voice.
  • Research and write long‑form content such as whitepapers, articles, reports, and industry insights.
  • Conduct interviews with internal experts to gather information and strengthen content depth.
  • Support the Director of Marketing and Communications in developing long‑form content, industry‑focused materials, and internal communications.
  • Draft copy for newsletters, announcements, presentations, and other communication channels.
  • Prepare Requests for Proposals (RFPs) for Property & Casualty (P&C) and Employee Benefits (EB).
  • Ensure all written content aligns with brand voice, tone, and messaging guidelines.
  • Edit and proofread materials for clarity, accuracy, grammar, and consistency.
  • Maintain editorial standards and contribute to the development of style guidelines.
  • Stay informed on industry trends, competitor messaging, and emerging topics.
  • Use insights to craft relevant, timely, and authoritative content that supports business objectives.
  • Monitor industry publications and market developments to identify new content opportunities.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
  • 3–5 years of professional writing experience, preferably in insurance, financial services, or a related industry.
  • Experience producing long‑form content and thought leadership pieces.
  • Prior experience supporting marketing or communications teams is preferred.
  • Proficiency in Microsoft Office; experience with content management systems is a plus.

Preferred

  • Familiarity with brand voice development and editorial style guidelines.
  • Strong collaboration skills and ability to work effectively with cross‑functional teams.
World Insurance Associates, LLC. logo

World Insurance Associates, LLC.

World Insurance Associates is a unique insurance organization offering top products and services from major providers, combined with attentive service from local agents.

Founded in 1956
New Bedford, Massachusetts, USA
8 employees

Traffic Signals

Monthly Visitors
32.1K
Traffic Source Mix
Search
46.7%
Direct
43.5%
Referral
7.5%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~8