Copywriter

Carlsbad, CA (On-site)

$71K/yr – $90K/yrMid Level4+ years expFull time

Posted 4 days ago

Job Summary

Own and shape Vuori copy across email and multi-channel campaigns, translating product details into human, compelling narratives while collaborating with cross-functional teams.

  • Leads email copy from subject line through CTA, balancing brand storytelling with commercial objectives.
  • Partners with designers and marketers to ensure copy and visuals align throughout the customer journey.

Job Description

Responsibilities

  • Write and develop copy across Vuori’s digital ecosystem, with a primary focus on email and additional work spanning paid media, loyalty, digital marketing, and select omnichannel initiatives.
  • Bring product stories to life across the customer journey, translating larger creative ideas into compelling, channel-right executions.
  • Own email copy from subject line through CTA, finding fresh ways to balance brand storytelling, product education, and commercial objectives.
  • Write concise, high-impact copy for paid media across a range of formats, audiences, products, and campaign objectives.
  • Partner closely with designers, art directors, marketers, CRM, loyalty, e-commerce, and other cross-functional teams to develop work where copy and visual storytelling feel considered together.
  • Develop a deep understanding of Vuori’s products, fabrics, technologies, and customer, turning product details into clear and compelling reasons to care.
  • Adapt Vuori’s voice thoughtfully across channels and audiences while maintaining a consistent point of view and high creative standard.
  • Contribute ideas beyond the brief, bringing curiosity, cultural awareness, and a strong editorial perspective to the work.

Requirements

  • 4+ years of copywriting experience, ideally within a consumer, fashion, lifestyle, wellness, retail, or creative agency environment.
  • A strong portfolio demonstrating digital-first copywriting across email, paid media, and/or other consumer-facing channels.
  • A sharp, concise writer who understands that some of the hardest-working copy can also be the shortest.
  • Strong product storyteller with the ability to translate features, benefits, and technical information into language that feels human and compelling.
  • Comfortable moving between brand storytelling and performance-minded copy—and understands that the strongest work can do both.
  • Highly collaborative and comfortable partnering closely with creative and crossfunctional teams from brief through final execution.
  • Organized, detail-oriented, and able to manage multiple projects, feedback streams, and deadlines in a fast-moving creative environment.
  • Curious, adaptable, and tuned into culture, language, and the way brands communicate today.

Benefits

  • Health Insurance
  • Savings and Retirement Plan
  • Employee Assistance Program
  • Generous Vuori Discount & Industry Perks
  • Paid Time Off
  • Wellness & Fitness benefits
Vuori, Inc logo

Vuori, Inc

3.8 Glassdoor

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.

Founded in 2015
Carlsbad, California, USA
2.7K employees (273 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$71K/yr – $90K/yr

Taken straight from the job posting.

See all Vuori, Inc salaries

Marketing Team

Marketing Team Size
205 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.3B
Last Raise
$825M
Series Unknown

Funding History

  • Aug 2025
    Series Unknown
  • Nov 2024
    Secondary Market • $825M
  • Oct 2021
    Series Unknown • $400M

Traffic Signals

Monthly Visitors
8.1M
Monthly Google Ads Budget
$300.1K
Traffic Source Mix
Search
34.1%
Direct
28.4%
Referral
3.5%
Social
13.8%
Paid
11.1%

Headcount Trend

Current headcount: ~2.7K

Recent News

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Copywriter

Vuori, Inc · Carlsbad, CA · On-site