Responsibilities

• Write clear and compelling copy for all TCN digital and print materials, including websites, blogs, emails, social media, ads, landing pages, brochures, whitepapers, press releases, and more.
• Collaborate with and interview clinical team members, referral partners, and other audiences to create authoritative content and translate complex mental health topics into accessible, reader-friendly language.
• Work closely with SEO team to write all website copy in accordance with AIO/GEO best practices.
• Incorporate SEO keyword and search intent insights into copy that is optimized for natural language processing.
• Develop content that aligns with brand voice, values, clinical accuracy and compliance standards.
• Conduct research on mental health trends and audience insights to inform messaging.
• Edit and proofread copy for accuracy, tone, and clarity.
• Contribute to content strategy and campaign brainstorming sessions.
• Maintain consistency of voice across all communication channels; adjust messaging by audience type and brand.
• Own TCN’s multi-brand and multi-audience messaging guideline documents and keep updated as needed.

Requirements

• 3+ years of professional copywriting or marketing content writing experience, preferably in healthcare, mental health, or a similarly regulated industry.
• Solid experience creating website copy for AIO and GEO and strong knowledge of current SEO best practices.
• Proven experience translating both website copy and complex clinical or technical information into logically structured, conversational language for LLMs.
• Experience maintaining a consistent brand voice and adapting tone for different audiences and channels.
• Ability to produce copy for diverse formats across print and digital media channels including social media, digital advertising, email marketing, brochures, and educational content such as white papers and case studies.
• Experience using enterprise-level Agentic AI platforms like Jasper or Writer to create consistent branded content, personalized for various audiences, at scale.
• Strong collaboration and communication skills; ability to work effectively with clinical, marketing, and creative teams.
• Excellent interviewing, research, editing, and proofreading skills.
• Excellent written and verbal communication skills
• High attention to detail, excellent project management, multi-tasking, organizational, and communication skills are required.
• Ability to work in a virtual environment.
• Writing samples required.
• Bachelor’s degree (or equivalent) in marketing, journalism, communications, English, writing, business, psychology, or related field from applicable accredited program (preferred).
• Experience copywriting across multiple brands and locations and ability to identify scalable, time-saving process improvements (preferred).
• Understanding of audience segmentation and personalized content strategies for multi-brand or multi-audience organizations (preferred).
• Familiarity with SEO and analytics tools (e.g., Google Analytics, SEMrush, AHrefs, or similar) (preferred).
• Experience with content management systems (e.g., WordPress, HubSpot, or similar platforms) (preferred).
• Ability to interpret performance metrics and use data to refine messaging or content strategy (preferred).
• Experience developing or maintaining brand voice and messaging guidelines (preferred).
• Experience writing about mental health, behavioral health, or other healthcare-related topics (preferred).

Preferred

• Experience copywriting across multiple brands and locations and ability to identify scalable, time-saving process improvements (preferred).
• Understanding of audience segmentation and personalized content strategies for multi-brand or multi-audience organizations (preferred).
• Familiarity with SEO and analytics tools (preferred).
• Experience with content management systems (preferred).
• Ability to interpret performance metrics and use data to refine messaging or content strategy (preferred).
• Experience developing or maintaining brand voice and messaging guidelines (preferred).
• Experience writing about mental health, behavioral health, or other healthcare-related topics (preferred).
• Passion for destigmatizing mental health and increasing access to mental health care (preferred).