Responsibilities

• Own all consumer-facing copy across product labels, website, Amazon listings, email campaigns, SMS, and social media, ensuring consistency with brand voice and messaging standards
• Develop persuasive direct-response copy for promotional campaigns, landing pages, and conversion funnels that drive immediate action
• Translate complex ingredient science and mechanisms of action into accessible, compelling consumer language without compromising scientific accuracy
• Maintain and apply the documented founder voice across all channels, balancing educational, trust-building tone with channel-specific performance goals
• Create engaging customer newsletters, blog articles, and educational marketing materials that foster loyalty and trust
• Collaborate closely with the compliance team to review and refine copy, ensuring adherence to FDA/FTC regulations regarding health and structure-function claims
• Partner with creative, design, and digital teams to ensure cohesive messaging and visual storytelling
• Utilize AI writing tools to streamline content creation while maintaining editorial integrity and scientific accuracy
• Manage multiple projects within a fast-paced, deadline-driven environment, prioritizing tasks effectively

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, or related field
• 5+ years of copywriting experience, with a portfolio demonstrating multi-channel marketing copy
• Experience writing for dietary supplements, nutraceuticals, functional foods, pharmaceuticals, or health and wellness brands
• Proven track record of creating direct-response copy that results in measurable conversions
• Proficiency with AI writing tools such as Claude, ChatGPT, Jasper, and the ability to evaluate, edit, and ensure compliance of AI-generated content
• Familiarity with email marketing platforms, CMS systems, and digital content workflows
• Strong proofreading and editing skills
• Knowledge of FDA/FTC regulations related to health claims and marketing claims

Nice to Have

• Preferred: Experience with nutraceutical or supplement label copy and regulatory review processes
• Preferred: Knowledge of nutritional science, biochemistry, or related fields
• Preferred: Experience working in founder-led or mission-driven brand environments

Benefits

• Discretionary company-wide bonus eligibility
• Top-tier Medical, Dental & Vision coverage, with $0 cost when participating in the Wellness Program
• Paid Time Off and eight company holidays
• 401(k) plan with up to 4.5% company match
• 100% company-paid Life and Short Term Disability insurance
• Gym membership reimbursement
• Vitamin allowance and employee discounts
• Health Savings Account funded by the company ($1,600/year)
• Cash reward employee referral program
• Pet insurance options