Copywriter at SoFi | San Francisco, CA | $70K/yr – $132K/yr

SoFi

Copywriter

San Francisco, CA (On-site)

$70K/yr – $132K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

This role focuses on end-to-end concepting and copywriting for multi-channel marketing, informed by data while pushing the brand. It requires collaborating with design, lifecycle marketing, and cross-functional teams to maintain voice and deliver big ideas across emails, web, video, and more. Candidates should have 3+ years of brand writing and a relevant degree; nice-to-have items include finance knowledge, compliance experience, and AI prompting interest. The benefits page highlights comprehensive benefits and equal employment opportunities.

Job Description

Responsibilities

Own end-to-end concepting and copywriting for marketing projects, including: Email, In app messages, Social media posts, Branding campaign and assets, Lead gen campaigns and assets, Digital videos, Web and other interactive assets
Understand the data and allow it to inform your work. Be able to balance what is tried and true while continuing to push the brand.
Collaborate closely with the design team to come up with creative solutions.
Collaborate closely with the Lifecycle marketing team to help craft prospect and member journeys.
Work with your writing teammates and our creative operations team to support the roll out of workflow automation and AI integration for performance based testing.
Work with stakeholders and reviewers to keep the brand voice consistent.
Find new ways to tell our brand story—generating ideas for how branded content can come to life across multiple channels.
Edit and proofread your own writing, as well as all content supplied by partners and guest contributors for voice and tone.
Be able to come up with a “big idea” as needed and translate that into campaigns that can include everything from email to web to video and back again.
Work across multiple projects and manage your time effectively.

Requirements

A minimum of 3+ years writing copy for a brand in an agency or in-house creative department.
Bachelor’s degree with English/Advertising/Journalism focus

Preferred

Knowledge of financial services or personal finance is a plus.
Experience with legal disclosure copy and compliance teams is a plus.
You’re curious about using AI products for writing support, or are experienced at AI prompting.

Benefits

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.

SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011

San Francisco, California, USA

5.8K employees (454 in marketing)

www.SoFi.com

61% recommend to a friend

76% CEO approval