Responsibilities

• The Voice. Own and continuously evolve SET's written identity across every customer touchpoint. You'll establish the editorial standards that define how the brand communicates while ensuring consistency across campaigns, product launches, retail, social, ecommerce, PR, partnerships, and internal communications .
• The Story . Translate every launch into a cohesive messaging system. You'll partner with the Brand and Creative teams from concept through execution, helping shape campaign narratives, communication priorities, product positioning, and storytelling frameworks long before copy is needed. Every drop should feel like it has something to say, not just something to sell.
• The Words . Write copy across every customer-facing channel, including o rganic social , e mail & SMS , w ebsite , p roduct descriptions , p aid marketing , r etail experiences , e vent collateral , p artnership campaigns , f ounder communications , PR materials , i nternal launch documents , and s pecial projects . You'll move comfortably between writing a six-word headline, a press release , or an entire campaign narrative without losing the voice.
• The World. Help build the language that makes SET feel like SET. Own naming across collections, colors, fabrics, products, campaigns, retail activations, and brand initiatives. Build editorial systems that make our language recognizable long before someone sees the logo.
• The Culture . Bring curiosity into the room. Stay deeply connected to fashion, design, internet culture, language, and consumer behavior, bringing fresh references and observations that strengthen creative development. We don't expect you to chase trends. We expect you to understand culture well enough to know which ones matter.
• The Standard . Act as SET's editorial quality bar. Review and refine copy across the organization, m aintain brand guidelines, audit key customer touchpoints, and build systems that help the entire company communicate more consistently.