Drive compelling marketing copy across Booz Allen’s technology-focused campaigns and channels.

• Own end-to-end copy for integrated campaigns across digital ads, OOH, landing pages, and email.
• Develop headlines, taglines, and CTAs that stop scrolling and drive engagement.
• Lead copy development across campaigns such as digital ads, out-of-home, landing pages, and email.
• Write across short and long-form with equal command.
• Generate fresh campaign concepts that challenge conventional approaches and elevate Booz Allen's brand presence.
• Apply a clear understanding of audience psychology and what resonates with a senior decision-maker.
• Translate highly technical subject matter into compelling, benefit-driven messaging without diluting it.
• Partner with design and art direction to develop cohesive, high-impact creative.
• Align messaging to brand priorities across a reach, recall, share of voice, and audience engagement.
• Partner with digital and marketing teams to understand how copies are landing and refine accordingly.

Requirements

• 7+ years of experience in marketing copywriting, including with brand awareness campaigns
• Experience in a technology product company, Fortune 500 organization, or high-performing creative agency with a track record of writing for senior B2B, B2G, or enterprise decision-makers
• Ability to display a portfolio showing ad copy alongside longer-form campaign work
• Ability to translate complex, technical subject matter into clear, compelling messaging
• Ability to work cross-functionally in fast-moving, deadline-driven environments
• Bachelor’s degree in a Marketing, Communications, Journalism, or Advertising field

Preferred

• Experience using AI tools to accelerate ideation, drafting, and creative exploration while maintaining a strong editorial voice
• Experience with Adobe Creative Suite, including for reviewing design comps and working within templates alongside creative teams

Benefits

• Health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care.
• Recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values.
• Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs.