Responsibilities

• Elevate our email and lifecycle program, from the quality of individual sends to the strategic thinking behind our flows
• Write subject lines, preview text, and body copy that drive opens, clicks, and conversions
• Help refine and improve existing email sequences under the direction of the Director of Copy
• Collaborate with the marketing team on segmentation messaging and flow development
• Contribute ideas to improve messaging consistency across email touchpoints
• Raise the quality and consistency of our organic social copy across platforms, bringing sharper hooks, stronger voice, and more intentional storytelling to every post
• Write captions, hooks, and content angles that build community and reflect brand voice
• Collaborate with design and video teams to ensure copy and creative work cohesively
• Contribute ideas for content series, campaigns, and platform-native storytelling
• Stay current on social trends and platform behavior to inform content

Requirements

• 3–5 years of copywriting experience with a strong portfolio across multiple formats
• Demonstrated experience writing email marketing copy and/or lifecycle flows
• Experience writing organic social content across platforms
• Ability to write compelling hooks, subject lines, and short-form copy that performs
• Experience collaborating with design teams and marketing stakeholders
• Working knowledge of paid media copy principles

Preferred

• Experience in health, wellness, or supplements
• Experience working both in-house and at an agency
• Experience writing across paid, email, content, and campaigns