Responsibilities

• Develop and write ad copy, hooks, scripts, and creative briefs for paid channels including Meta and YouTube, from concept to execution
• Own the creative process by translating ad ideas into compelling scripts, briefing designers, video editors, and collaborating with creators to bring concepts to life
• Write and adapt email campaigns, social captions, product descriptions, and other brand content to ensure consistency of Truvani’s voice across all channels
• Serve as a steward of the brand voice, maintaining tone and messaging integrity across diverse formats and platforms
• Partner closely with the Senior Creative Strategist, designers, video editors, and marketing teams to meet campaign deadlines and objectives
• Utilize performance data such as CTR, hook rate, and CPA to test, analyze, and refine messaging strategies
• Stay informed on industry trends, direct-response classics, and competitor advertising to keep copy fresh and effective
• Contribute to building a library of high-performing copy and hooks for ongoing and future campaigns

Requirements

• 3+ years of copywriting experience, particularly in direct response marketing
• Proven track record of driving traffic, engagement, or conversions through paid ad channels such as Meta, Instagram, YouTube, etc.
• Deep knowledge of consumer psychology principles and direct-response copywriting techniques (Ogilvy, Schwartz, Halbert, Breakthrough Advertising)
• Ability to translate long-standing direct-response principles into short-form, scroll-stopping content
• Exceptional writing, storytelling, and editing skills with versatility across different tones and formats
• A portfolio showcasing 2–3 copy pieces with performance results, if available
• Experience managing multiple campaigns simultaneously without losing focus or quality
• Based in the United States and available to work core U.S. business hours

Preferred

• Interest or experience in health, wellness, supplements, or CPG is a strong plus

Benefits

• Competitive base salary ranging from $75,000 to $105,000, commensurate with experience
• Health benefits available after 60 days of employment
• 401(k) plan with employer matching after 60 days
• Paid time off and holidays to promote work-life balance
• Paid family leave to support personal commitments
• Remote work stipend to enhance home office setup
• Professional development and education stipends to support career growth
• Monthly store credit to encourage engagement with Truvani products
• Fully remote position within the United States, offering flexibility and convenience