Responsibilities

• Write high-performing direct response copy for all Picksy channels and assets, including website landing pages, ads, email, SMS, social, partnership placements, and onsite
• Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas
• Craft messaging and offers tailored to different audience segments and channels
• Analyze campaign performance and iterate based on results
• Collaborate with designers to ensure copy and creative work together effectively
• Build and maintain a library of winning messages, headlines, offers, and customers insights
• Identify messaging opportunities through platform insights and performance data

Requirements

• Bachelor’s degree in a related field or equivalent training and/or experience.
• 3+ years direct response copywriting
• Proven experience writing copy that drives measurable results
• Experience crafting copy for a variety of channels, including websites, email, and paid ads
• Strong portfolio demonstrating conversion-focused work
• Strategic and able to translate goals into content that drives signups
• Flexible and adaptive to changing priorities; able to organize, multi-task, and prioritize workload to meet deadlines
• A proactive, highly collaborative self-starter that’s comfortable partnering across teams and levels
• Comfortable operating in a fast-moving, startup-style environment with shifting priorities
• Familiarity with shopping and commerce