Copywriter, Performance Creative

Chicago, IL (Hybrid)

$68K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the copy and concept direction for performance-driven, on-brand direct response work across digital channels, translating audience insight into scalable campaigns.

  • Growth through audience-led creative: craft direct response copy and concepts across paid social, display, email, and video that stay on-brand.
  • Strategic storytelling: apply frameworks and best practices to drive client goals and move metrics across channels.

Job Description

Responsibilities

  • You will write performance-driven work that supports digital and social direct response channels while satisfying the branding requirements of our clients.
  • You will create conceptual yet performance-driven work, such as paid social, display, email campaigns, OLV, and landing pages while satisfying the branding requirements of our clients.
  • You will develop on-brand creative concepts and copy rooted in strategies that serve as a framework for bringing art and messaging to life for specific audiences, across channels.
  • You will partner with our teams to create concepts that enhance response strategies and achieve client goals.
  • You will apply audience insights, strategic frameworks, and direct response best practices to your work.
  • You understand unique audiences and create content that is relevant to each.
  • You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
  • You will present work both internally and to our clients while building client relationships.
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dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Marketing Team

Marketing Team Size
3,819 (20% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
40

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