Responsibilities

• Write video sales letter (VSL) scripts built to hold attention and drive conversions
• Write and refine website copy — landing pages, product pages, and sales pages
• Write ad copy for paid social and search campaigns, with an eye toward testing multiple angles
• Collaborate with our media buying team to understand what's working in the data and adjust copy accordingly
• Iterate quickly based on performance — this is a "watch the numbers, rewrite fast" environment
• Bring a distinct voice to every project rather than defaulting to generic marketing-speak

Requirements

• Proven experience writing direct-response copy — VSLs, sales pages, or ad copy (portfolio or writing samples required)
• Comfortable being paid on performance rather than a flat hourly rate
• Strong grasp of persuasion, pacing, and structure — you understand why people keep reading or keep scrolling
• Self-directed; you don't need a brief spelled out line by line
• Reliable communicator — you're remote, so you have to be easy to reach and clear in writing

Preferred

• A music or guitar background — songwriting, performing, or just serious hobbyist experience. We've found that people who understand musical structure (build, hook, release) often write copy the same way
• Experience writing for info products, coaching, or high-ticket offers
• Familiarity with paid social or paid search campaign structures