Responsibilities

• Write persuasive, high-converting copy for landing pages, advertorials, and product pages that drive measurable sales.
• Craft direct-response copy for Meta, TikTok, YouTube, and email campaigns in collaboration with the Creative and Growth teams.
• Translate complex supplement benefits into clear, compliant, emotionally compelling copy.
• Develop and document the brand voice across all channels for consistency and compliance.
• Partner with media buyers, CRO specialists, and creative strategists to test, analyze, and optimize copy based on performance metrics.
• Collaborate with designers, editors, and project managers to ensure creative cohesion between visuals and messaging.
• Participate in brainstorming sessions to develop hooks, headlines, and angles based on audience insights and data trends.
• Review performance data (CTR, CVR, RPV) to identify opportunities to improve copy and conversion.
• Run structured copy tests across channels, iterating on winning hooks and headlines.
• Collaborate with the CRO lead to refine upsells, cross-sells, and post-purchase messaging.

Requirements

• 5+ of experience in direct-response copywriting in DTC eCommerce or supplements/health industry
• 5+ years of long-form director response experience (VSLs, landing page, FB/Google full ad experience and examples within the supplement, skincare or CPG space.
• Ability to travel occasionally to the Arizona home office; preference given to candidates based on AZ residency.
• Proven ability to craft compliant, persuasive copy that drives measurable revenue
• Strong understanding of conversion psychology, funnel strategy, and user intent
• Hands-on experience writing copy for: Landing pages, advertorials, and product pages
• Paid ads (Meta, TikTok, YouTube)
• Email and SMS campaigns
• Experience collaborating with growth teams, CRO specialists, and creative strategists
• Familiarity with tools such as Figma and ClickUp

Preferred

• Prior experience writing in regulated industries (supplements, skincare, finance, or health)
• Understanding of CRO frameworks and advertorial funnels

Benefits

• Healthcare, dental, vision