Responsibilities

• Create compelling copy for integrated campaigns across digital, social, email, display, and print media that drives engagement and conversion
• Incorporate the brand voice guidelines and messaging frameworks that ensure consistency while allowing for creative flexibility across channels
• Write persuasive product descriptions, landing pages, and sales materials that clearly communicate value propositions and drive purchase decisions
• Collaborate with creative teams, strategists, and account managers to translate briefs into compelling creative concepts and executions
• Adapt messaging for different audiences, channels, and campaign objectives while maintaining brand integrity and voice
• Transform complex information and technical features into accessible, benefit-focused copy that resonates with target consumers
• Guide copy testing strategies including A/B tests for subject lines, headlines, and call-to-action messaging
• Present creative concepts and copy rationale to clients and stakeholders, connecting creative decisions to business outcomes
• Stay current with language trends, cultural moments, and industry best practices to keep copy fresh and relevant
• Deliver copy that improves key metrics such as engagement rates, click-through rates, conversion rates, and brand recall

Requirements

• A portfolio demonstrating versatile copywriting across channels, with strong creative thinking and brand voice development
• Experience writing for digital channels including websites, social media, email marketing, and paid advertising
• Ability to adapt tone and style for different audiences, from technical B2B communications to consumer-focused brand messaging
• Understanding of direct response copywriting principles and conversion optimization techniques
• Strong research skills for understanding target audiences, competitive landscape, and industry trends
• Excellent editing and proofreading abilities with attention to detail and brand consistency
• Experience collaborating with designers, strategists, and project managers in fast-paced creative environments
• Knowledge of content management systems and basic understanding of SEO copywriting principles
• Proficiency with Gen AI tools (ChatGPT, Claude, Jasper, Copy.ai, Grammarly) to enhance ideation, research, and copy refinement
• Agentic mindset: ability to break down complex creative briefs systematically and identify optimal messaging approaches