Copywriter - North America at Reolink | Los Angeles, CA | $80K/yr – $100K/yr

Reolink

Copywriter - North America

Los Angeles, CA (Hybrid)

$80K/yr – $100K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the North American copy strategy for tech home security, turning complex features into benefit-led messages that convert across DTC, retail, and marketplaces.

Product storytelling: translate features like 4K, solar power, and smart detection into clear homeowner and small business benefits.
Channel and voice ownership: maintain a local brand voice, tailor messaging for NA, and partner with design, social, PR, and product teams.

Job Description

Responsibilities

Develop clear, persuasive, and on-brand copy for product launches, website content, email campaigns, social media, retail packaging, ads, and video scripts.
Translate complex technical product features (e.g., 4K resolution, solar power, smart detection) into simple, benefit-driven messaging that resonates with North American consumers.
Maintain and evolve a consistent brand voice that feels approachable, trustworthy, innovative, and empowering—aligned with global standards but tailored to local preferences.
Collaborate with designers, the Creative Director, social media, PR, and product teams to create integrated campaigns and cohesive storytelling.
Write high-impact headlines, product descriptions, CTAs, and short-form content that drive engagement, conversions, and brand affinity.
Adapt copy for different channels and audiences, from tech-savvy homeowners to small business owners, ensuring relevance and cultural fit.
Partner with the Creative Director to bring bold creative concepts to life through words that complement visual storytelling.
Stay informed on consumer trends, competitor messaging, and security industry insights to keep content fresh and competitive.
Proofread, edit, and refine copy to ensure accuracy, clarity, and brand consistency across all touchpoints.
Present copy concepts and messaging strategies to stakeholders, advocating for ideas that strengthen emotional connection and market position.

Requirements

5+ years of copywriting experience, preferably in consumer tech, electronics, home security, or lifestyle brands.
Strong portfolio showcasing persuasive copy across digital channels (social, email, web), product marketing, and campaign work.
Proven ability to simplify technical concepts into clear, compelling, benefit-oriented language.
Experience writing for North American audiences, with an understanding of regional tone, humor, and consumer motivations.
Excellent collaboration skills and experience working with creative, marketing, and cross-functional teams.
Strong command of English grammar, style, and tone adaptation.
Familiarity with SEO best practices and digital content optimization.
Ability to thrive in a fast-paced environment while meeting tight deadlines.
Comfort working in a fast-paced, evolving environment with a high degree of ownership and ambiguity

Preferred

Bonus: Experience in consumer tech.
Experience writing conversion-focused copy (e.g., product pages, paid media, email flows) with measurable impact.

Reolink

At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most.Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth.Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth.Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.

Founded in 2009

Wilmington, Delaware, USA

166 employees (39 in marketing)

bit.ly/reolinkofficial