Responsibilities

• Create engaging, thought-provoking, and brand-consistent content for a wide range of clients across all mediums – website, brand messaging, eNewsletters, ad campaigns and taglines, print, social, and video
• Write and optimize content for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), applying keyword research, on-page best practices, and emerging AI search trends across web copy, blog content, and other client deliverables
• Research a wide range of industries and lead content meetings with clients to discover their “why” and become educated on their services and market
• Communicate and collaborate with designers, developers, digital strategists, and sales on various projects and concepts
• Expertly proof all content for accuracy, consistency, and adherence to style and grammatical guidelines; this includes self-proofing and the proofing of other staff writers.

Requirements

• Naturally curious and can formulate thoughtful and insightful questions
• Ability to offer and accept constructive feedback on work
• Ability to work on a deadline and manage multiple projects at once
• Ability to clearly communicate messaging approach and strategy to team and clients
• A strong work ethic, passion, and integrity
• Ability to conduct keyword and topic research and apply on-page SEO best practices (meta titles/descriptions, header structure, internal linking)
• Ability to write and structure content for both traditional search and AI/generative search (GEO), so it’s easily scanned, ranked, and cited
• Ability to interpret website content performance data and pivot strategy accordingly

Preferred

• Social Media strategy and platform management
• Hands-on experience with SEO/GEO audits, reporting, or analytics platforms (e.g., Google Search Console, Semrush)