Responsibilities

• ADVERTISING: Demonstrate a clear understanding of Credit Union products and services and use that knowledge to generate compelling material to attract new Members and increase current Member product usage.
• ADVERTISING: Portray products and services in a captivating and relevant manner to increase usage and support overall efforts to meet Credit Union goals.
• ADVERTISING: Actively identify advertising opportunities/trends and assertively optimize those opportunities in real-time.
• ADVERTISING: Align all advertising efforts within the brand voice, brand guidelines and Credit Union standards.
• ADVERTISING: Assist with additional Advertising duties, as needed.
• MARKETING: Create original, compelling content to be used in a broad range of media, including but not limited to Advertorials, Audio scripts, Blogs, Brochures, Digital Ad copy, Email to Members, Flyers, and more.
• MARKETING: Develop and implement original copy on a timely basis to meet creative deadlines and push member acquisition and onboarding.
• MARKETING: Ideate core marketing message for campaigns and promotions with the creative marketing team.
• MARKETING: Brainstorm copy and visual ideas with others to match textual and visual elements.
• MARKETING: Technical copyediting and edit materials to ensure clarity and alignment with brand and AP style.