Responsibilities

• Write high performing, conversion focused copy across email, paid media, landing pages, and on platform experiences
• Develop messaging that drives measurable outcomes, including subscriptions, engagement, and revenue
• Adapt voice and tone across multiple brands and talent while maintaining authenticity and consistency
• Concept campaign angles, hooks, and messaging frameworks that capture attention and differentiate initiatives
• Own email and lifecycle marketing copy across acquisition, engagement, and retention campaigns
• Partner with marketing and growth teams to create and optimize paid media copy based on performance data
• Develop promotional copy for podcasts, show launches, and episodic campaigns
• Analyze campaign performance and iterate on messaging to improve results
• Collaborate cross-functionally with marketing, creative, and growth teams to align on strategy and execution
• Support additional projects and initiatives as needed

Requirements

• Background in Marketing, Communications, Journalism, or a related field preferred
• Experience writing direct response copy, such as fundraising, political, advocacy, or subscription-based marketing
• Proven ability to write copy that drives measurable conversion outcomes
• Strong ability to write in multiple voices and adapt tone without inserting personal style or bias
• Deep understanding of email marketing, paid media, and performance-driven messaging
• Ability to generate original ideas, angles, and hooks with minimal direction
• Strong grasp of audience psychology and persuasive writing techniques
• Excellent attention to detail, organization, and ability to manage multiple deadlines

Preferred

• strong direct response instincts
• can seamlessly adapt across multiple voices and brands
• thrives in a fast paced environment where copy is expected to perform