Copywriter II, In-Store & Digital Advertising

San Antonio, TX (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and elevate the brand voice through multi-channel copy, translating concepts into engaging, consistent messaging across ads, signage, and digital content while coordinating a cross-functional team to drive sales and customer engagement.

  • Content & Copy Development: lead cross-channel copy for consumer and B2B campaigns to drive sales and engagement.
  • Brand Voice & Governance: maintain H-E-B voice/tone and partner with designers and planning teams on key projects.
  • Signage Concepts & Production: develop advanced in-store, digital, and permanent signage messaging and ensure consistency.

Job Description

  • Content & Copy Development: lead cross-channel copy for consumer and B2B campaigns to drive sales and engagement.
  • Brand Voice & Governance: maintain H-E-B voice/tone and partner with designers and planning teams on key projects.
  • Signage Concepts & Production: develop advanced in-store, digital, and permanent signage messaging and ensure consistency.
  • Copywriting & Editorial Production: write/edit for signage, direct mail, brochures, streaming audio, web pages, email, naming, and video; ensure accuracy.
  • Collaboration & Process: adhere to deadlines and collaborate with cross-functional teams to maximize impact.
H-E-B logo

H-E-B

4.2 Glassdoor

H-E-B is headquartered in San Antonio, Texas with approximately $46 billion in revenue and 160,000+ Partners. Founded in 1905, H-E-B operates more than 435 stores in a number of formats, including H-E-B, Joe V’s Smart Shop, Central Market, Mi Tienda, and Favor. There are truly aisles and aisles of opportunity at H-E-B! From Stores, Manufacturing, Supply Chain or Transportation, to Digital, Corporate and Wellness - Career opportunities at H-E-B are endless. Our company is the largest private company in Texas and one of the 15 largest privately held companies in the U.S.At H-E-B, Each & Every Person Counts. Regularly named a top employer and retailer, H-E-B's Partners (employees), who are owners in our company, are at the heart of what makes our business successful and great. With a humility rooted in our Helping Here philosophy, H-E-B's Partners serve all Texans with open arms and a smile, and demonstrate our collective commitment to take care of Texas.At H-E-B, a job is more than just a job - it's an opportunity for a rewarding career that allows you to use your unique talents and passions to innovate and make the lives of Texans better.

Founded in 1905
San Antonio, Texas, USA
50K employees (3,903 in marketing)
84% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$233.2K
Traffic Source Mix
Search
39.2%
Direct
57%
Referral
3%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~50.4K

Marketing Team

Marketing Team Size
1,017 (2% of company)

Recent News