Copywriter

New York City, NY (Hybrid)

$45K/yr – $100K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end copy, storytelling, and concept development for integrated campaigns, collaborating with art directors to craft cohesive, on-brand work that resonates with audiences and stays ahead of industry trends.

  • Own: headline, treatment, script, and long-form copy aligned to strategy.
  • Collaborate: ensure copy and visuals are synchronized with art direction for impact.

Job Description

Responsibilities

  • Ideate copy for pitches, campaigns and special projects
  • Generate usable headlines, taglines, treatments, scripts, long body copy, and storyboard copy
  • Conceive and execute advertising concepts based on agreed strategy
  • Maintain brand voice across channels by telling a compelling story
  • Follow direction of creative leaders and work as a team with assigned Art Directors to provide creative, strategically sound solutions for client, in-house and new business needs
  • Participate in client meetings and presentations when necessary
  • Brainstorm creative concepts and develop original campaigns that are on strategy
  • Create and communicate concepts that intrigue and inspire both peers and clients with smart rationale to back them up
  • Express ideas clearly not just on the page or screen, but face to face
  • Collaborate and partner with art director to ensure that both the copy and visuals are in perfect sync to make the concept as powerful, vivid and compelling as possible

Requirements

  • 2-3+ years of industry experience in a well-established, creative role with a proven track record
  • Bachelor's degree in Advertising or equivalent
  • Agency experience working across all channels
  • Strong creative portfolio highlighting relevant/category experience
  • Solid written & verbal communication skills, with experience presenting
  • Experience working with large teams in client-facing role
  • Excellent written and presentation skills
  • Able to gracefully handle multiple projects in a fast-paced environment

Preferred

  • Creative
  • Productive
  • Collaborative
  • Adaptable

Benefits

  • competitive benefits package
Grey logo

Grey

Grey’s mission is to create Famously Effective ideas that move people, business, and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world’s most influential brands and companies including P&G, Volvo, Haleon, Circle K, and The Coca-Cola Company, among others. This year alone, Grey was recognized as a 2025 Fast Company World Changing Ideas winner, earned 7 Grand Prix from prestigious global award shows, and secured 22 Lions at the 2025 Cannes Lions International Festival of Creativity, including a Gold Lion in every region. Newsweek also named Grey a Top 100 Global Most Loved Workplace (2024) and America’s Greatest Workplaces for Women and Professional Services (2025). Grey is part of WPP (NYSE:WPP).

Founded in 1917
New York, New York, USA
3.3K employees (1,260 in marketing)

Traffic Signals

Monthly Visitors
92.8K
Traffic Source Mix
Search
45.1%
Direct
40.8%
Referral
9.5%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
516 (16% of company)

Recent News