Responsibilities

• Writing engaging and clear written content focused on storytelling each aspect of the Covenant story while building meaningful connections, increasing brand awareness, and encouraging prospective families and community members to engage with the brand.
• Producing copy for marketing and sales materials, including but not limited to emails, print collateral, digital ads, blog posts, webpages, press releases, and more.
• Write and build emails in our CRM for the admissions communication plan.
• Editing and proofing additional materials produced by various departments.
• Collaborate with the rest of the Marketing team on campaign content.
• Coordinate with the copywriting work study on projects for blog posts, story research, print collateral, etc.
• Work collaboratively with other team members to ensure content is informative and appealing, and ensure a consistent, integrated brand perception and visual identity.
• Provide support on and/or lead other projects as assigned by the Director of Marketing and Communications.

Requirements

• A bachelor's degree in marketing, communications, journalism, English, or a related field
• 3-5 years of experience working in related fields
• Strong editorial, proofreading, and writing skills
• Ability to manage multiple projects and meet deadlines under pressure
• Skilled in writing both long-form and short-form copy in various formats, including print material, digital, and website
• Knowledge of formatting and styles, including Chicago Manual of Style and AP

Preferred

• Prior work with a liberal arts college/university is preferred.
• Familiarity with keyword research
• Experience with SEO copywriting best practices
• Knowledge of social media and content marketing
• Experience using Slate CRM or similar CRM platforms