Copywriter- DTC & E-Commerce at SharkNinja | New York, USA | $49K/yr – $115K/yr

SharkNinja

Copywriter- DTC & E-Commerce

New York, USA (Hybrid)

$49K/yr – $115K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive DTC copy across SharkNinja’s brand and ecommerce channels with a focus on conversion and brand storytelling.

Must-have: 2+ years copywriting for DTC/e-commerce and AI-assisted ideation.
Standout: Experience balancing brand narrative with performance across multiple formats.

Job Description

Responsibilities

Write compelling, conversion-driven copy for landing pages, PDPs, email, paid social, digital advertising, and other direct-to-consumer touchpoints
Support the development of creative concepts and copy for DTC campaigns, product launches, and always-on commerce content across Shark and Ninja brand channels
Translate product features and innovations into consumer-first messaging that drives both brand love and purchase intent
Leverage AI tools to accelerate ideation, copy iteration, and content production while maintaining brand voice and creative quality
Partner with Art Directors, Designers, and Creative Ops from concept through execution, ensuring copy and creative work together seamlessly
Collaborate with Performance Marketing, Brand Marketing, and Consumer Insights to align messaging with business goals and audience signals
Use performance data and consumer insights to refine messaging and evolve copy based on what's working
Help maintain brand voice consistency across DTC and e-commerce channels for both Shark and Ninja

Requirements

2+ years of experience as a copywriter with a focus on DTC, e-commerce, or performance-driven creative
Bachelor's degree in English, Communications, Linguistics, Marketing, or a related field
Proven ability to write across multiple formats including digital advertising, email, landing pages, PDPs, and paid social
Experience writing copy that balances brand storytelling with conversion performance
Working knowledge of the DTC and e-commerce funnel and how copy drives results at each stage
Hands-on experience using AI tools such as ChatGPT, Claude, or similar platforms for creative ideation, copy drafting, and content iteration — this is a requirement, not a nice-to-have
Strong written and verbal communication skills with the ability to present and defend creative decisions
Detail-oriented with the ability to manage multiple projects in a fast-paced environment
SEO, GEO, and AEO expereince

Preferred

Experience within consumer products, lifestyle, home, or technology-driven brands
Familiarity with A/B testing and performance-informed creative development
Experience collaborating within in-house creative teams or integrated agency environments
Comfort working in highly iterative, test-and-learn creative models

Benefits

medical insurance
dental insurance
vision insurance
flexible spending accounts
health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
employee stock purchase program
life insurance
AD&D
short-term disability insurance
long-term disability insurance
generous paid time off
company holidays
parental leave
identity theft protection
pet insurance
pre-paid legal insurance
back-up child and eldercare days
product discounts
referral bonus program

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994

Needham Heights, Massachusetts, USA

3.8K employees (726 in marketing)

www.sharkninja.com