Responsibilities

• Write compelling, conversion-driven copy for landing pages, PDPs, email, paid social, digital advertising, and other direct-to-consumer touchpoints
• Support the development of creative concepts and copy for DTC campaigns, product launches, and always-on commerce content across Shark and Ninja brand channels
• Translate product features and innovations into consumer-first messaging that drives both brand love and purchase intent
• Leverage AI tools to accelerate ideation, copy iteration, and content production while maintaining brand voice and creative quality
• Partner with Art Directors, Designers, and Creative Ops from concept through execution, ensuring copy and creative work together seamlessly
• Collaborate with Performance Marketing, Brand Marketing, and Consumer Insights to align messaging with business goals and audience signals
• Use performance data and consumer insights to refine messaging and evolve copy based on what's working
• Help maintain brand voice consistency across DTC and e-commerce channels for both Shark and Ninja