Copywriter, DR

USA (Remote)

$80K/yr – $100K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own conversion-focused copy across paid social, email/SMS, and landing pages to fuel performance marketing in a DTC, remote-friendly environment.

  • Own conversion-focused copy across paid social, email/SMS, and landing pages.
  • Must-have: 3+ years of direct response copywriting in DTC or performance marketing.
  • Standout: Remote-first, test-and-learn culture with growth opportunities.

Job Description

Responsibilities
  • Develop and optimize conversion-driven copy for paid social media ads across platforms such as Meta, TikTok, and YouTube
  • Create compelling email and SMS campaigns and automated flows that engage and convert audiences
  • Write persuasive landing pages and product detail pages that maximize sales and lead generation
  • Design and refine advertorials and sales funnels to improve overall performance
  • Develop high-performing hooks, messaging frameworks, and creative angles to capture audience attention
  • Partner with creative and media teams to conceptualize and iterate ad creative concepts
  • Implement continuous testing of headlines, offers, and messaging to enhance key performance indicators
  • Analyze campaign data, identify trends, and adjust copy strategies accordingly
  • Manage copy testing roadmaps and iterate on winning messaging to scale across channels
  • Balance speed and quality in deliverables, ensuring rapid deployment of tested copy variations
Requirements
  • Minimum of 3+ years of direct response copywriting experience, preferably within DTC or performance marketing sectors
  • Proven track record of creating copy that delivers measurable results in conversion rates, CTR, and CAC improvements
  • Deep understanding of customer psychology, buyer intent, and marketing funnels
  • Experience writing for paid social platforms such as Meta, TikTok, and YouTube
  • Familiarity with email and SMS marketing strategies and flows
  • Ability to analyze performance data and translate insights into effective copy strategies
  • Experience collaborating with creative, media, and growth teams to develop and iterate ad creative
  • Knowledge of SEO principles and experience supporting blog content is a plus
  • Comfort working in fast-paced environments with a test-and-learn mindset
  • Bonus points for experience in DTC, CPG, subscription businesses, or familiarity with platforms like Klaviyo, Meta Ads, or TikTok Ads
Nice To Have
  • Bonus points for experience in DTC, CPG, subscription businesses, or familiarity with platforms like Klaviyo, Meta Ads, or TikTok Ads
  • Knowledge of SEO principles and experience supporting blog content is a plus
  • Comfort working in fast-paced environments with a test-and-learn mindset
Benefits
  • Competitive salary range of $80,000 - $100,000, commensurate with experience
  • Remote work flexibility, allowing for a healthy work-life balance
  • Opportunities for professional growth and skill development in a performance-driven environment
  • Collaborative team culture focused on innovation and results
  • Exposure to cutting-edge marketing strategies and platforms
  • Potential for W-2 and/or part-time employment arrangements
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Sundayy

Switch off. Slow down. Sundayy is the mindfulness based social network designed to be checked just once a week. Sundayy represents spending time away from feeds, thinking deeper about our days, and sharing what matters with the people who matter.

Founded in 2020
1 employees

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