Responsibilities

• Write conversion-focused copy for A/B tests — headline variants, CTA copy, value proposition rewrites, and messaging hierarchy tests — each variant mapped to a clear hypothesis.
• Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
• Write email and SMS copy for lifecycle campaigns (welcome flows, abandoned cart, win-back, promotional sends) within client brand voice guidelines.
• Create paid media ad copy across platforms (Meta, Google, LinkedIn) — headlines, descriptions, and creative copy that drives clicks and conversions.
• Rewrite underperforming copy based on test results and analytics — diagnosing what's not working and proposing data-informed alternatives.
• Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable.
• Collaborate closely with strategists on hypothesis development — your copy is the execution layer of their experimentation roadmap.
• Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers.
• Use AI tools to accelerate drafting, variant generation, and research — while maintaining the craft, originality, and strategic rigor that make great copy.
• Build, train, and manage brand-specific AI writing agents — creating custom prompts, voice calibration files, and guardrails so AI output stays on-brand for each client. Maintain and iterate on these agents as client voices evolve.