Copywriter and Content Ops Specialist

Florida, NY (On-site)

$50K/yr – $60K/yrMid Level4+ years expInternship

Posted 4 months ago

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Job Summary

Drive content creation and copy across social, blog, whitepapers, and campaigns for an agency, with AI-assisted tooling and cross-platform publishing.

  • Own diverse writing tasks from social posts to long-form whitepapers
  • Must-have: 2-4 years copywriting in an agency or in-house marketing
  • Standout: Experience with WordPress, AI tooling, and content operations

Job Description

Responsibilities

  • Write and edit organic social media posts
  • Develop ad copy for multiple formats, including social media ads, traditional banner ads, digital OOH (out-of-home) ads, CTV (connected TV) ads, and more
  • Produce long-form blog content (1,000-2,500 words) that aligns with SEO strategies and brand voice
  • Write comprehensive whitepapers (3,000-5,000 words) for clients requiring in-depth, research-driven content
  • Create compelling website copy, landing page copy, SMS messages, subject lines, preview text, and email copy that drives conversions
  • Draft media pitches for PR initiatives, internal pick decks, and client campaigns (note that this is not required, but a nice-to-have; will train)
  • Conduct research to support content development and ensure accuracy across all deliverables
  • Write content briefs for whitepapers and blogs
  • Maintain brand voice consistency across all content types and client accounts
  • Proofread and edit work to ensure high editorial standards and error-free delivery

Requirements

  • 2-4 years of copywriting experience in an agency or in-house marketing environment
  • On-site
  • East and Central Timezones
  • WordPress (training provided)
  • Experience with WordPress a plus (training provided)
  • Technical proficiency and comfort learning new tools and platforms; willingness to embrace AI-assisted copywriting and image generation with tools like ChatGPT, Claude, Grok, Canva, etc.
  • In-platform experience with Facebook, Instagram, LinkedIn, Google Business Profile, X, TikTok content deployment (e.g., posts, stories, highlights, etc.), community management, and growth
  • Portfolio demonstrating diverse writing samples across multiple formats
  • Content creation and copywriting and content operations experience in a marketing/agency setting

Preferred

  • Draft media pitches for PR initiatives (nice-to-have; will train)
  • Threads and Reddit experience all pluses but not required
  • Sourcing and working with content creators is a plus
  • WordPress experience is a plus (training provided)

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Professional development assistance
  • Vision insurance
Bullseye Strategy logo

Bullseye Strategy

Bullseye Strategy is a digital marketing agency that helps companies harness the power of digital and emerging media to acquire new customers and grow their relationships with existing customers. We work with a wide array of clients from different industries including entertainment, technology, healthcare, consumer products, and e-commerce on business to consumer as well as business to business marketing initiatives.We are different. Because the founders have both worked at major media companies as well as in start-ups, we know what it takes to get things done in any company, large or small. Our clients range from pre-revenue, to mid-market, to publicly traded companies.We customize strategic, integrated digital marketing initiatives that may include Media Planning & Buying, Social Media Marketing, Partnership Marketing, Email Marketing, Mobile Marketing, Search Engine Optimization, Search Engine Marketing, Content Marketing and more. We take a holistic approach to marketing and believe every client has unique needs - there is no one-size fits all approach from our team. We believe in alignment with our clients and know that data tells the story. Exceptional results are the constant - the path to get there is specifically tailored to meet each of our business partner's unique goals.

Founded in 2009
Fort Lauderdale, Florida, USA
32 employees (17 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Monthly Google Ads Budget
$655
Traffic Source Mix
Search
26.5%
Direct
38%
Referral
27.2%
Social
7%
Paid
1.3%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
16 (50% of company)
Median Career Experience
12.5 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
1