Responsibilities

• Product Marketing Copy: Write engaging, benefit-driven copy for the Sena website, product launch campaigns, email marketing, and retail packaging.
• Technical & Product Documentation: Collaborate with product managers and engineers to translate complex technology (Mesh intercoms, Bluetooth specs, audio features) into clear, user-friendly external guides, FAQs, and internal brief documents.
• Public Relations: Draft compelling press releases, media kits, and company announcements that capture the attention of industry journalists and influencers.
• Brand Consistency: Maintain and champion Sena’s brand voice across all written materials, ensuring consistency across B2C marketing and B2B communications.
• Cross-Functional Collaboration: Work closely with design, product development, and digital marketing teams to ensure copy aligns with visual elements and overall campaign goals.

Requirements

• Experience: 2 to 4 years of professional copywriting experience, preferably within an agency, in-house marketing team, or tech environment.
• Versatility: A strong portfolio demonstrating both creative marketing copy and clear, structured technical or product-focused writing.
• Tech Savvy: An ability to quickly grasp technical concepts and explain them simply without losing their impact.
• Detail-Oriented: Exceptional proofreading, editing, and grammar skills. You catch the typos others miss.
• Project Management: Ability to manage multiple deadlines, self-start on projects, and adapt to shifting priorities in a fast-paced environment.
• Global Business Mentality: Sena is a multinational company with offices in North America, Europe, Asia, and Australia. Collaboration with internal and external stakeholders in different time zones may be required from time to time.

Preferred

• Industry Passion: Experience in or a genuine passion for the powersports (motorcycles, ATVs), cycling, or outdoor recreation industries.
• Tech Sector Experience: Prior experience writing for consumer electronics, hardware, or communication tech.
• AI-Driven Efficiency: Adept at integrating modern AI writing and productivity tools into your workflow to streamline research, optimize content generation, and boost overall output efficiency.