Responsibilities

• Develop compelling product titles and descriptions for Colgate's Optic White toothpaste line
• Create marketing copy targeting the US market for the 2026 product release
• Collaborate with brand and marketing teams to align messaging and brand voice
• Support digital and print marketing materials for the Optic White product line
• Craft clear, concise, and engaging product titles that highlight unique selling points
• Write detailed product descriptions that emphasize benefits and features
• Ensure all copy adheres to Colgate's brand guidelines and tone of voice
• Conduct research on consumer insights and market trends to inform copywriting
• Review and refine copy based on feedback from marketing and brand teams
• Proofread and edit copy for grammatical accuracy and brand consistency

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 3-5 years of copywriting experience in consumer packaged goods (CPG) or personal care
• Strong understanding of dental care product marketing
• Exceptional writing and editing skills
• Proficiency in crafting persuasive and SEO-friendly content
• Ability to work collaboratively in a fast-paced marketing environment
• Familiarity with digital marketing platforms and content management systems

Preferred