Responsibilities

• Campaign & Brand Copywriting
• - Concept and write copy for integrated campaigns across social, digital, video, paid media, OOH, and experiential, from taglines and scripts to headlines and CTAs.
• - Develop brand voice copy that captures the spirit of the RV lifestyle, adventurous, community-driven, and grounded in the real experiences of Good Sam members.
• - Write long-form content, stories, articles, and brand narratives, that earns attention, builds emotional connection, and compels people to keep reading.
• - Contribute to creative concepting alongside art directors and the broader creative team, bringing copy-led ideas to the table from brief through execution.
• - Write copy for Good Sam rallies, RV shows, and brand activations, event signage, scripts, on-site materials, and moments that speak directly to the RV community.
• Email & CRM Copywriting
• - Write email campaigns end-to-end, subject lines that drive opens, headlines that pull readers in, and body copy that moves people to act.
• - Develop copy for triggered and lifecycle email programs, onboarding, retention, re-engagement, and membership campaigns, maintaining brand voice across every touchpoint in the CRM funnel.
• - Partner with the CRM and marketing teams to concept and iterate on copy based on performance data, testing subject lines, CTAs, and messaging to improve engagement and conversion.

Requirements

• 3–6 years of copywriting experience, with a portfolio that demonstrates range, brand campaigns, email, social, long-form, and performance copy.
• Proven ability to write across the funnel, from awareness-stage brand copy to conversion-focused email and paid media.
• Strong email copywriting chops, subject lines, headlines, body copy, and CTAs that drive measurable engagement.
• Fluency in social-first writing, platform-native hooks, captions, and scripts that earn attention organically.
• Experience concepting alongside art directors and contributing ideas, not just executing briefs written by others.
• Comfortable working at speed across multiple projects simultaneously in a lean team environment.
• Hands-on experience with AI writing tools in a real production environment, not just casual experimentation.
• Bachelor’s degree in Advertising, English, Communications, Journalism, or a related field; equivalent professional experience considered.

Preferred

• Genuine connection to the outdoors, camping, or the RV lifestyle is a meaningful plus, this community is specific, and the best writing will come from someone who gets it.

Benefits

• In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com