Own concept development with the Art Director across high to low priority projects, turning strategy into platform-ready messaging and rapid iterations using AI tools; optimize copy with data and trends, while contributing to quick-turn content and proactive idea generation.

• Responsibilities: Partner with the Art Director to lead concept development across high-, mid-, and low-priority projects (including photoshoot creative direction, video storyboards, organic social concepts, sales sizzle scripts, etc.)
• Responsibilities: Translate strategy and insights into clear, engaging, platform-relevant messaging
• Responsibilities: Adapt tone and messaging across brands and platforms while maintaining brand voice consistency
• Responsibilities: Leverage AI and emerging tools to support idea generation, copy exploration, and rapid iteration across concepts and executions
• Responsibilities: Optimize copy based on performance data, platform best practices, and evolving trends
• Responsibilities: Contribute to rapid-turn content needs
• Responsibilities: Participate in brainstorms and bring proactive, insight-driven ideas to the table

• Requirements: Bachelor\'s degree in Communications, English, Marketing, or related field
• Requirements: 6+ years of copywriting experience in an agency, brand, or in-house creative environment.
• Requirements: Strong portfolio demonstrating social-first and digital content writing
• Requirements: Deep understanding of platform-native voice (TikTok, Instagram, etc.)
• Requirements: Ability to flex tone
• Requirements: Strong collaboration skills in fast-paced, high-volume environments
• Requirements: Experience in food culture or food brand experience
• Requirements: Experience using AI and emerging tools to support ideation, copy development, and rapid iteration, bringing a proactive approach to exploring how technology can enhance creative thinking and content output

• Nice-to-have: Familiarity with SEO principles and digital shelf content

• Benefits: Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Benefits: Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Benefits: Campbell\'s offers unlimited sick time along with paid time off and holiday pay.
• Benefits: If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Benefits: Campbell\'s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
• Benefits: Campbell\'s has Employee Resource Groups (ERGs) to support employees.