Copywriter, Brand Studio

New York City, NY (On-site)

$141K/yr – $206K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the creative development pipeline from brief to delivery, aligning storytelling with technical goals while leading rapid prototyping and cross-functional execution.

  • Bridge creative and tech by guiding storytelling, assets, and process changes across campaigns.
  • Own integrated brand campaigns with designers, strategists, and producers from ideation to final execution.
  • Drive narrative crafting and copy across social, interactive, and broadcast channels, and manage feedback in a changing environment.

Job Description

Responsibilities

  • Ensure alignment between creative and technical goals and processes, and initiate technical and creative changes for optimal story development.
  • Ideate and develop integrated brand campaigns across media while collaborating with a cross-functional team of designers, strategists, and producers to brainstorm, refine, and execute insight-driven creative concepts.
  • Craft compelling brand narratives and sharp copy for social, interactive, and broadcast channels.
  • Develop strategically sound conceptual work and bring ideas to life through rapid prototyping, storyboarding, and clear creative articulation.
  • Navigate ambiguity and drive individual creative work streams from brief to completion, effectively managing your time, deliverables, and stakeholder feedback in a changing environment.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience as a creative in an agency, freelance or for an in-house brand.
  • A portfolio of creative work displaying experience in integrated brand campaigns as well as social content that showcase exceptional narrative instincts.

Preferred

  • 8 years of experience working in a creative discipline (e.g., writing, filmmaking, video editing, design, art direction, photography, etc.).
  • Knowledge of design, technology trends, as well as an understanding of consumer insights and how to apply these to Google projects.
  • Ability to synthesize feedback from multiple sources and iterate rapidly.
  • Ability to present solutions aligned to goals and influence key stakeholders.
  • A conceptual, optimistic, and curious creative, who has demonstrated experience telling brand value stories and addressing creative quandaries (e.g., privacy and security, policy, arts and culture).

Benefits

Learn more about benefits at Google .

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ZWE
29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37