Copywriter, Beauty at Helen of Troy | Boston, MA | $65K/yr – $82K/yr

Helen of Troy

Copywriter, Beauty

Boston, MA (Hybrid)

$65K/yr – $82K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand voice work across Beauty & Wellness campaigns, turning strategy into reusable messaging assets and cross-channel copy.

Own development of verbal libraries, pillars, and claims banks that align with brand strategy
Must-have: Strong portfolio showing campaign thinking and platform-native copy
Standout: Ability to coordinate with Legal/Regulatory and cross-functional teams to maintain voice consistency

Job Description

Responsibilities

Concept and write campaign territories, headlines, taglines, CTAs, and scripts
Craft eComm copy for PDPs, category pages, landing pages, banners, and SEO savvy metadata
Develop channel specific copy for social and paid media that is short and variant friendly
Create retail copy for in-store, packaging claims, and education materials
Build, codify, and continuously evolve verbal libraries, including voice and tone, messaging pillars, proof points, lexicons, naming conventions, and claims banks, that ladder up to and clearly express the overarching brand strategy
Maintain and evolve brand voice, tone, and messaging guides per brand
Ensure accuracy for claims, ingredients, and regulatory considerations, in partnership with Legal and Regulatory
Proof, edit, and version copy for multiple placements and aspect ratios
Document and socialize verbal standards and reusable messaging assets for cross team adoption
Translate marketing strategy, insights, and test results into messaging frameworks

Requirements

Bachelor's Degree
4 + years of writing experience
A portfolio showing campaign thinking, product storytelling, and platform native copy
Experience using Microsoft 365 or similar editing tools
Comfortable using Asana
Authorized to work in the United States on a full-time basis

Preferred

Degree in communications, journalism, marketing, or related field
Beauty, CPG, or eComm experience
CMS familiarity, such as Shopify
Comfortable using emerging technologies

Benefits

Benefits:  Salary + Bonus ,  Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Helen of Troy

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company.What started as one brand, has grown into a portfolio of world-class brands, eachbringing quality and reliability to their respective industries. At Helen of Troy we bring 55+ years of experience to consumers looking for the best Home & Outdoor and Beauty & Wellness products.And we continue to grow thanks to our dedicated associates who bring their industry expertise, unique experiences, and shared values to Helen of Troy. Joining our family of brands, you’ll have the opportunity to excel in an environment that encourages personal growth and collective success.Bring your ambition to Helen of Troy and we’ll set you on an exciting career path.

Founded in 1968

El Paso, Texas, USA

2.3K employees (329 in marketing)

careers.helenoftroy.com