Copywriter, Amazon Leo at Amazon.com | Bellevue, WA | $121K/yr – $163K/yr

Amazon.com

Copywriter, Amazon Leo

Bellevue, WA (Unknown)

$121K/yr – $163K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Drive brand voice across the Amazon Leo customer journey, tailoring messaging for B2C, B2B, and B2G audiences while preserving consistency.

Own end-to-end copy development across digital, video, experiential, and print campaigns.
Must-have: Bachelor's degree or 3+ years of content creation with strong concept-to-execution craft.
Standout: Cross-functional collaboration with PMM, Design, and Creative Directors to scale voice guidelines.

Job Description

Responsibilities

Voice of Leo Across the Customer Journey - Execute Leo's brand voice and tone across all customer touchpoints—from first awareness through consideration, purchase, onboarding, and advocacy
Ensure messaging consistency across the full spectrum of media: digital (web, social, display, email), video, experiential (events, activations), print, PR, and internal communications
Adapt Leo's voice appropriately for consumer (B2C), business (B2B), and government (B2G) audiences while maintaining brand consistency
Develop and maintain messaging frameworks and voice guidelines that scale across teams and channels
Creative Development - Accountable for end-to-end copy development, from pitch to launch, on Leo's small- to mid-sized campaigns across B2C, B2B (AWS), and B2G audiences
Articulate creative concepts and rationale internally and externally through growing communication skills and shared pitch presentations
Address the strategy and client needs, as defined in the creative brief, through creative ideation and campaign development
Consider Amazon Leo's brand tone and voice in creative ideation and execution across diverse audience segments and customer journey stages
Copy Excellence Across All Media and Touchpoints - Produce original copy with great attention to narrative consistency, voice, and tone for all campaign deliverables across digital, video, experiential, print, and social channels
Write compelling copy for the full customer journey: awareness campaigns, product detail pages, email nurture sequences, video scripts, event experiences, PR communications, and internal initiatives
Ensure copy accuracy on all deliverables via ownership of campaign messaging style guides
Translate complex technical concepts into compelling narratives that resonate at every stage of the customer journey
Collaboration & Growth - Collaborate with Design Technologists, Solutions Managers, Art Directors, and Creative Directors to vet tactical copy/creative across Amazon
Partner with Product Marketing Management (PMM), Industrial Design, and cross-functional teams to ensure voice consistency across all customer touchpoints

Requirements

Bachelor's degree, or 3+ years of content creation or similar experience
Portfolio demonstrating strong conceptual thinking and executional craft across multiple mediums (digital, print, video, experiential, social)

Nice To Have

Experience with scripted and unscripted storytelling, live-action as well as animation workflows
Demonstrated ability to translate complex technical concepts into compelling narratives across the customer journey
Experience developing brand voice guidelines and messaging frameworks
Experience executing brand voice across multiple audiences (B2C, B2B and B2G) and industry verticals
Working knowledge of industry-standard creative tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or similar design software
Experience writing for brand/product launches, event- and experiential-based marketing

Benefits

comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parental leave