Responsibilities

• Oversee copywriting team execution of healthcare marketing projects, setting messaging direction and maintaining quality standards
• Mentor copywriters, provide copy feedback and direction, and ensure all work meets brand voice and regulatory compliance requirements
• Develop messaging frameworks and copy guidelines that provide clear direction for team execution across campaigns
• Conduct copy reviews and quality assurance, ensuring healthcare claims are substantiated and messaging is compliant
• Collaborate with creative direction and strategy to establish messaging strategy that guides team development of campaign copy

Requirements

• 5+ years of copywriting experience in advertising, marketing, or creative agencies, with demonstrated supervisory or leadership responsibility
• Ability to develop messaging strategies and copy guidelines; strong understanding of brand voice and healthcare compliance requirements
• Demonstrated ability to mentor copywriters, conduct copy reviews, and maintain quality and compliance standards
• Solid understanding of the MLR/PRC review process and experience adapting copy for regulated healthcare environments, including ISI management, fair balance, and claims substantiation workflows
• Collaborative working style with experience briefing writers, partnering with art directors, and contributing to integrated creative ideation alongside strategy and medical teams

Preferred

• Industry recognition or awards; published thought leadership in copywriting or brand strategy
• Experience across multiple therapeutic areas including oncology, rare disease, cardiovascular, or neurology
• Familiarity with digital production workflows, accessibility standards, and responsive design across healthcare digital channels
• Exposure to emerging creative technologies including generative AI tools for ideation, asset production, and concepting
• Comfort and enthusiasm for using AI as a regular part of how work gets done