Responsibilities

• Lead concept development and write integrated campaign assets (print, digital, video, CRM, social) aligned to marketing briefs and medical strategy.
• Collaborate with Art Directors, Medical, and Client Services to refine messaging, ensure accuracy, and deliver regulatory-ready copy.
• Present creative concepts to clients and defend strategic rationale with clear, persuasive storytelling.
• Manage and mentor copy team members through structured feedback, performance reviews, and ongoing coaching.
• Oversee routing, production workflows, and collaboration with Creative Shared Services to ensure on-time, on-budget delivery.

Requirements

• 5+ years of experience in pharmaceutical or healthcare advertising with demonstrated ownership of HCP and/or patient-facing campaigns.
• Proven experience developing integrated, omnichannel campaign concepts from brief through launch, including digital and print deliverables.
• Experience presenting creative work to clients and senior stakeholders, with documented examples of concept defense and approval.
• Prior experience mentoring or managing at least 1–2 direct reports, including conducting performance feedback and development planning.
• Strong understanding of regulatory review processes (e.g., MLR) and experience partnering with Medical and Regulatory teams.

Preferred

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience across multiple therapeutic areas or supporting product launches in competitive categories.
• Experience working with production vendors across CGI, video shoots, and stock sourcing within defined budgets.
• Demonstrated ability to build strong client relationships and lead creative portions of client meetings independently.
• Bachelor’s degree in Advertising, Marketing, Communications, Writing, or related discipline.