Responsibilities

• Lead copy for Claude brand campaigns end to end: campaign platforms, manifestos, headlines, film and audio scripts, OOH.
• Work from any starting point, from a fully fleshed brief to just an idea, and push the work forward.
• Write with nuance for audiences that bring real tension to the subject: calibrate claims, meet skepticism head-on, and earn trust without flattening the idea or the voice.
• Partner cross-functionally with brand marketing, media, product marketing, and comms to get campaign work shipped, with the independence to drive it and the collaboration to make it better.
• Understand how the Claude voice flexes across the rest of the business, including enterprise, developer, and product, and keep campaign work coherent with the whole.
• Build on Claude's voice and tone foundations as you go, and feed what campaign work teaches you back into the guidelines.
• Hold the bar through production: scripts in the edit, lines in the layout, copy through legal and review without losing what made it great.

Requirements

• 12+ years of experience with a portfolio rooted in campaign work, showing concept development and execution across multiple channels and formats.
• Have worked both in-house and at agencies, across a variety of companies and product types, and can speak to what each side taught you.
• Have a strong advertising portfolio: brand campaigns executed with high craft across film, OOH, social, and digital.
• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
• Visa sponsorship: We do sponsor visas! However, we aren’t able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

Preferred

• Have written for nuanced subjects and audiences where trust was at stake. A brand that had to thread a trust-and-safety line is a plus, but at minimum you’ve spoken to a specific audience holding real tension and found the line that worked.
• Have worked with a voice and tone that was still taking shape, and helped it grow, contributing to guidelines through shipped work rather than waiting for them to be finished.
• Understands what stays fixed and what moves when a brand voice flexes across audiences, and can articulate it.

Benefits

• Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.