Responsibilities

• Develop and execute focused marketing campaigns tied to enrollment growth and donor acquisition goals
• Generate qualified leads for new school startups and support enrollment marketing for existing schools
• Track cost per lead, conversion rates, and campaign ROI
• Build and manage digital campaigns across email, social media, and paid channels
• Produce compelling content that highlights school outcomes, alumni stories, and mission impact
• Maintain brand consistency across all platforms and materials
• Support national announcements, media engagement, and major initiatives
• Create marketing toolkits and resources for member schools

Requirements

• 3 plus years of experience in marketing, demand generation, or brand management
• Demonstrated success driving measurable growth through digital campaigns
• Strong understanding of lead funnels, conversion optimization, and analytics
• Experience managing content calendars and campaign timelines
• Proficiency with marketing automation platforms and CRM integration
• Ability to interpret data and adjust strategy based on performance
• Strong written and verbal communication skills
• Entrepreneurial mindset with a bias toward results

Preferred

• Experience in education marketing or nonprofit growth environments
• Background supporting multi site or network based organizations
• Experience with paid media strategy and A B testing
• Graphic design or video storytelling capability
• Familiarity with education freedom policy environments