Coordinator - Marketing Activation & Events CLTFC

Charlotte, NC (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive club-owned fan experiences and event marketing to grow engagement and expand the brand globally.

  • Own planning and execution of club-owned events and fan activations.
  • Requires 2–3 years of marketing or events experience.
  • Collaborate with Partnerships Marketing on fan experiences, brand events, and gameday activations.

Job Description

Responsibilities

  • Lead the planning and execution of assigned club-owned events and fan development activations to build fan-centric experiences that drive engagement, optimize lead generation, integrate partners, promote ticket sales, build fan loyalty, and expand the Club’s reach.
  • Support the planning and execution of large-scale, club-owned brand events.
  • Assist in the management of the club-wide event calendar.
  • Lead the planning and execution of viewing parties, in collaboration with the Partnerships Marketing team.
  • Lead assigned matchday fan experience marketing initiatives and provide support for others, including pre-match/post-match activations and events, and gate giveaway planning and distribution.
  • Compile, compose and circulate event and matchday schedules and recaps.
  • Collaborate with the Partnerships Marketing team to execute the official Bar Network program.
  • Support the Grassroots Marketing & Fan Engagement team to drive influencer campaigns and activations around our events and matches.
  • Assist with management of interns and their daily roles and responsibilities.
  • Assist Grassroots Marketing team with the execution of grassroots activations and initiatives designed to drive brand awareness and grow the fan base.

Requirements

  • Bachelors degree in marketing, sport management, events, or a related field required.
  • 2-3 years of marketing or events experience.
  • Must have a valid US Drivers license.
  • Must pass pre-employment screens.

Preferred

  • Account management, event management and client-facing experience preferred.
  • Soccer knowledge preferred.

Tepper Sports & Entertainment

Tepper Sports & Entertainment (TSE) owns and operates the NFL’s Carolina Panthers, MLS’ Charlotte Football Club and Bank of America Stadium in Charlotte, N.C. TSE is committed to making the greater Charlotte metro area the premier year-round destination for sports and entertainment in the Carolinas. From hosting 13 football-focused events annually, Bank of America Stadium now boasts nearly 40 annual major ticketed events. The diverse array of events attracts audiences spanning NFL, NCAA, high school football, MLS, international soccer, and blockbuster concerts. Beyond sports and entertainment, the venue accommodates hundreds of corporate and community events throughout the year and has served as a mass vaccination site in 2020, as well as an early voting site in the 2020 and 2022 elections.

Charlotte, North Carolina, USA
122 employees (24 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
34.6%
Direct
43.1%
Referral
5.5%
Social
15.3%
Paid
1.4%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
15 (12% of company)

Recent News