Responsibilities

• The Terre Haute Convention & Visitors Bureau (THCVB) seeks a creative, organized, and digitally savvy Digital Marketing & Content Coordinator to help promote Terre Haute and Vigo County as a premier visitor destination.
• Digital Marketing: Assist in planning, implementing, and evaluating integrated digital marketing campaigns that promote Terre Haute and Vigo County as a visitor destination.
• Digital Marketing: Create engaging content across social media, the THCVB website, email marketing, digital advertising, and other online platforms.
• Digital Marketing: Support seasonal and thematic marketing campaigns designed to increase visitation, overnight stays, and visitor spending.
• Digital Marketing: Monitor digital marketing trends and recommend innovative strategies, emerging platforms, and best practices.
• Digital Marketing: Monitor and evaluate the performance of digital marketing initiatives using website, social media, email, and campaign analytics, and recommend data-informed improvements to maximize audience engagement and visitor conversion.
• Content Creation & Storytelling: Produce complling written, graphic, photographic, and video content showcasing local attractions, festivals, sporting events, restaurants, arts and culture, outdoor recreation, and community experiences.
• Content Creation & Storytelling: Write engaging copy for social media, blogs, itineraries, newsletters, advertising, and promotional materials.
• Content Creation & Storytelling: Capture and edit photography and short-form video content for use across multiple channels.
• Content Creation & Storytelling: Identify, research, and tell compelling stories about Terre Haute and Vigo County through interviews, feature articles, blogs, videos, and multimedia content that highlight the community's people, places, events, and experiences.

Requirements

• Minimum Qualifications: Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Tourism, Journalism, Graphic Design, or a related field; or an equivalent combination of education and experience. Strong written, verbal, and interpersonal communication skills. Excellent organizational, time management, and project management abilities. Ability to manage multiple priorities and deadlines in a fast-paced environment. Valid driver's license with reliable transportation.

Preferred

• Preferred Qualifications
• One to three years of experience in digital marketing, communications, tourism marketing, destination marketing, or a related field (internships included).
• Experience managing professional social media accounts.
• Experience creating integrated digital marketing campaigns.
• Experience with Canva and Adobe Creative Suite.
• Photography and basic video editing experience.
• Experience updating websites using a content management system (CMS).
• Familiarity with Google Analytics 4, Meta Business Suite, and search engine optimization (SEO).
• Knowledge, Skills, And Abilities: Digital marketing strategy and campaign execution; Content creation and destination storytelling; Social media management; Graphic design; Photography and videography; Website content management; Search engine optimization (SEO); Digital marketing analytics and reporting; Ability to interpret marketing data and communicate results through reports and dashboards; Canva; Adobe Creative Suite; Microsoft Office Suite; Strong interpersonal, communication, and relationship-building skills; Excellent attention to detail; Ability to work independently and collaboratively
• Desired Characteristics: The Successful Candidate Will Be; Passionate about promoting Terre Haute and Vigo County as a visitor destination.; Creative, curious, and innovative.; Organized, dependable, and detail-oriented.; Self-motivated with the ability to manage multiple projects simultaneously.; A collaborative team member who enjoys building relationships with community partners.; Adaptable and eager to learn new technologies and marketing trends.; Comfortable representing the THCVB at community events and tourism activities.; Willing to work occasional evenings and weekends to support events and capture promotional content.