Responsibilities

• Own content strategy and planning for social media channels, ensuring alignment with business objectives and brand tone
• Develop high-impact, social-first content concepts and campaign frameworks across platforms (Instagram, TikTok, Facebook, X, etc.)
• Collaborate closely with social media producer and editor to guide execution and ensure social content stays relevant and trend-forward
• Translate complex brand messages into clear, engaging, and scroll-stopping social content
• Use platform analytics, trends, and cultural insights to inform ideation and optimize content strategy
• Concept ideas that perform well within platform specs and are optimized for reach, retention, and engagement
• Contribute to brainstorming sessions and provide proactive creative ideas that push the brand forward on social

Requirements

• Bachelor’s degree in Advertising, Marketing, Communications, or related field
• 5+ years of experience in social content strategy, preferably working on major consumer brands
• Strong portfolio showcasing strategic social content work, especially campaigns or ideas developed for TikTok
• Excellent copywriting skills with the ability to write for multiple formats and tones
• Basic video editing skills for social content (e.g., Adobe Premiere Pro, CapCut, or similar), with the ability to quickly assemble rough cuts or concept mockups when needed
• Deep understanding of each major social platform’s specs, best practices, and content behaviors
• Proven ability to develop and pitch campaign concepts that are both on-brand and socially relevant
• Ability to work quickly, manage multiple projects, and thrive under deadlines
• Comfortable collaborating cross-functionally with internal teams and external partners
• Daily user of TikTok with a passion for platform trends and creator culture
• Familiarity with project management tools such as Trello, Monday.com, or similar