Contract Media Planner

New York City, NY (On-site)

$70/hr – $85/hrMid Level4+ years expContract

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel media planning and optimization to turn client goals into KPI-driven campaigns across digital and traditional media.

  • Translate client goals into media objectives and KPI targets to drive direct response, awareness, and advocacy.
  • Oversee live campaigns with budgets, pacing, optimization, and client-facing insights.
  • Collaborate with buyers, strategists, designers, and analysts to design campaigns, audiences, and experiments.

Job Description

Responsibilities

  • Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
  • Oversee live media campaigns including managing budgets and pacing, working with team members and external vendors to direct campaign optimization, and generating client-facing insights and recommendations.
  • Participate in client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives and how ongoing campaigns are performing
  • Work collaboratively with other internal or external teams, including media buyers, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
  • Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects.

Requirements

  • 2-4 years experience in cross-channel media planning, with a focus on digital media
  • Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals.
  • Understanding of digital and/or traditional media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
  • Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.
  • Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting.
  • Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.
  • A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
  • A testing evangelist - no result is ever a problem as long as we can learn and improve in future.
  • Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect.

Benefits

  • personal development fund to stretch their skills even further
Blue State logo

Blue State

We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us. We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results. Blue State got its start on the campaign trail, pioneering the use of digital to open up the democratic process. Our new approach caught on, and we set out to do more good: raising millions more for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. While our approach is continually evolving, our ethos has never changed:Make good trouble.When the status quo stands in the way of progress, we challenge it.Be curious.We ask the tough questions and let the data lead to answers.Put people first.We let the user drive the program, not the other way around.Drive real change.We obsess over outcomes and actions.If you need it, build it.We make stuff that empowers people to act on the things they care about.Walk the walk.Progress starts with us: our diversity, inclusion, and commitment to values over profits.

Founded in 2004
Brooklyn, New York, USA
174 employees (52 in marketing)

Traffic Signals

Monthly Visitors
11.7K
Monthly Google Ads Budget
$715
Traffic Source Mix
Search
32.4%
Direct
49.3%
Referral
9.4%
Social
7.5%
Paid
1.2%

Headcount Trend

Current headcount: ~174

Marketing Team

Marketing Team Size
36 (21% of company)
Marketing Roles Posted (Last 30 Days)
3

Recent News