Responsibilities

• Content Creation: Draft engaging, well-researched blog posts on agreed-upon topics, alongside high-converting copy for the company website, advertisements, and alternative marketing channels.
• SEO Liaison & Reporting: Serve as the primary organizational liaison with our external SEO agency group; proactively manage the relationship by sharing internal updates, receiving external search insights, and maintaining ongoing SEO performance reporting efforts.
• Research & Brainstorming: Source relevant blog topics to present to the marketing supervisor for review and approval, while continuously brainstorming fresh writing topics and subtopics both independently and as a collaborative group.
• Cross-Functional Collaboration: Partner closely with creative teams to brainstorm ideas and develop multi-media concepts, ensuring all outward messaging tightly aligns with industry standards, company vision, and target audiences.
• Brand Voice & Integrity: Stay current on established style guidelines and specific brand voices to maintain highly consistent, unified messaging across all digital touchpoints.
• Trend Monitoring: Maintain up-to-date knowledge of modern communication strategies, digital marketing trends, and industry-specific advancements.
• Flexible Support: Execute other content-related activities and peripheral marketing duties as assigned by leadership to support evolving business objectives.